What are the technology trends that will impact your 2020 marketing plan?
Voice assistants? Check. 5G? Crucial for your planning. TV? It’s all about connections. And who knows this better than the Consumer Technology Association, which has assembled the semiannual U.S. Consumer Technology Sales and Forecasts Report. The report, produced in partnership with MediaLink, uses data and qualitative insights to break down the most important trends that marketers and media executives need to know before finishing their 2020 planning.
Check out “Seven Marketer Takeaways from the CTA’s Semiannual U.S. Consumer Sales and Forecasts Report”
Some key takeaways include:
- With set-top box shipments due to decline as media streaming devices soar, marketers need to consider how they construct their advanced TV ad buys.
- Voice-activated digital assistants will continue to gain momentum allowing marketers to experiment with how to best engage with consumers via voice.
- Adoption of 5G won’t happen overnight, but when it does it’s set to usher in a new wave of content consumption. Marketers must use 2020 to prepare for the onslaught.
Consumers won’t wait for you to be ready. Download the report to get started on your 2020 planning today.
