Programmatic and Politics

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9 Times Media Changed the Outcome of a Presidential Election

by Katy Bachman

Presidential candidates ignore technology at their peril. With each election, advances in media, analytics and targeting have given tech-savvy candidates a distinct advantage in the political marketplace. From Eisenhower’s TV […]

What You Need to Know About Programmatic and Politics

A lot has changed since the 2012 elections, most of all how consumers (read: voters) get information. Consider these eMarketer stats: Four years ago, there were 122 million smartphone users in the U.S.; now there are over 210 million. In 2012, Americans spent one hour and twenty-eight minutes on their smartphones each day; now that's over three hours. There were 54 million U.S.