The Trade DeskSPONSORED CONTENT From View more from The Trade Desk >How Connected TV Opens Up New Audiences and Opportunitiesby The Trade DeskConnected TV and over-the-top services are not only changing the way consumers engage with television programming, but also how marketers address what they’ve traditionally considered the TV audience.The State of Programmatic Buying What are the trends that are going to impact programmatic buying in the near future? We sat down with Tim Sims, VP of inventory partnerships at The Trade Desk, at […]The State of Programmatic Buyingby The Trade DeskWhy Cross-Device Targeting Is a Marketing Must-Have This Holiday Seasonby Kathleen Comer How Programmatic Guaranteed Unlocks the True Potential of Digital Advertisingby Tim Sims Why Audio Advertising Could Be Your Campaign’s Secret Weaponby Tim Sims