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Secrets to the Mobile Society

How Mobile Drives People-Based Marketing

by Seth Simons

Have cookies finally crumbled? Once the centerpiece of digital ad campaigns, they have quickly become insufficient in a world where customer experience is segmented across an array of platforms—which may or may not even support this kind of tracking data. That's why the name of the game is now people-based advertising.

The Straightforward Guide to Mobile Ad Measurement

Most marketers understand the power and potential of mobile ads—they just don't know how to measure it. The perceived lack of integrated campaign KPIs has caused CMOs to hesitate in their commitment to mobile.

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