Dimensions of Advertising

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Why AI Is Your Brand’s Rapid Response System

by Brett House, VP, Global Marketing & Communications, Nielsen

Talk about big data overload. Over the next minute, there will be 204 million emails sent, 31 million Facebook messages exchanged, 21 million mobile interactions and 2.4 million Google searches. […]

How AI Analytics Are Boosting Campaign Performance Through Real-Time Optimization

Have you ever actually optimized a marketing campaign in real time? Chances are you haven’t. And you’re not alone. Even the most advanced marketers have taken only relatively rudimentary approaches […]