Dimensions of Advertising

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Can Media Measurement Keep Up with Video Viewership Transformation?

by Megan Clarken, Global President, Watch for Nielsen

Here’s what every marketer wants: The ability to measure viewership today and how can you get the kind of apples-to-apples numbers that not only let you take action against your buys but let you understand the true financial impact.

Why AI Is Your Brand’s Rapid Response System

Talk about big data overload. Over the next minute, there will be 204 million emails sent, 31 million Facebook messages exchanged, 21 million mobile interactions and 2.4 million Google searches. […]