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The Season for Purchase Intelligence

How to Keep Holiday Cheer From Turning Into Holiday Churn

by Dani Cushion

For most retailers, the holidays are not merely the busiest shopping time; they can also determine just how good (or bad) a year is going to be. The number one problem? Churn. Five minutes after they check out, shoppers who were thrilled with their amazing bargains have already forgotten you exist.

Here Are the 4 Types of Shoppers You’ll See This Holiday Season

Timing is everything when it comes to holiday shopping. Using data from 120+ million bank accounts and 20+ billion annual card transactions, purchase intelligence firm Cardlytics identified four distinct types of holiday shoppers based on when they make their purchases. Understand their differences to target your campaigns more effectively. 

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