Why Being a YouTube Creator Isn't a Good Business Model
Despite the fact that YouTube gets larger and more dominant every year, the pie is getting smaller as everyone fights for a piece.
As YouTube matures as a platform, there has been a drive for more high-quality content from creators, viewers and YouTube itself. In fact, YouTube has been investing in providing studio space for video creators, giving out grants and sharing revenue with almost anyone that uploads content that doesn’t violate copyright. But as more users get involved, costs continue to go up while pay goes down. Indeed, it’s getting harder to make a living on YouTube.
While the revenue-sharing model has been in the works on YouTube since 2007, the less complicated system introduced in 2012 sparked a gold rush.
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