YouTube recently sent an email with new terms of service to its partners as it relates to a forthcoming subscription service. Following in the footsteps of YouTube Music Key, the site will soon offer an ad-free video experience for subscribers, and it will be splitting the revenue with creators.
This service, along with Music Key, and YouTube’s VoD service are efforts to identify segments of the audience and provide specific services for those each segment. The email reads in part:
Your fans want choices.