YouTube Announces #voteIRL 'Get Out the Vote' Campaign
The campaign will see popular YouTube creators publish videos encouraging their viewers to register to vote.
YouTube announced its “get out the vote” campaign for the 2016 U.S. election season. The campaign is called #voteIRL, and it will see popular YouTube creators publish videos encouraging their viewers to register to vote.
YouTube said it gathered a group of users together and registered to vote in all 50 states, and it determined that it takes one minute and 34 seconds, on average, to register to vote. With this number in mind, creators will publish 1:34 videos in which they complete other tasks (such as doing their eyebrows) while encouraging their viewers to register to vote.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in