Yelp Warns Consumers When Businesses Pay for Fake Reviews
New consumer alert system warns users when there's evidence a company might be paying for positive reviews.
On a user-generated site such as Yelp, the value is in trust — users must be able to trust that the reviews are genuine and posted by real people.
A recent Gartner study, indicated that by 2014 up to 15 percent of reviews on user-generated review sites will be fake and paid for by companies. This undermines the entire premise of social media reviews and Yelp isn’t standing for it.
According to a recent report on Entrepreneur.com,
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