Yahoo and Tumblr: A Wasted Opportunity for Digital Media Innovation?
After acquiring one of the most trafficked sites on the web, Yahoo may not be making the most of the Tumblr platform.
Acquisitions are one of the driving forces in the social media; larger companies obtain new talent, audiences, features and technology; for the smaller services there’s the potential to go mainstream. However, both parties need to recognize the strengths of the merger, or, like Yahoo and Tumblr, the acquisition could be a wasted opportunity.
Yahoo acquired Tumblr back in 2013, and continued to assure users it would not change Tumblr as it had done with other acquisitions in the past.
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