Facebook Gifting App Wrapp Expands Offerings With Blackhawk Network Pact

Social gifting application Wrapp reached a multiyear agreement with prepaid and financial payment provider Blackhawk Network’s Blackhawk Digital platform, under which national and local retailers that offer electronic gift cards via Blackhawk will have access to Wrapp’s marketing platform, enabling Wrapp to add those retailers to its stable.

Social gifting application Wrapp reached a multiyear agreement with prepaid and financial payment provider Blackhawk Network’s Blackhawk Digital platform, under which national and local retailers that offer electronic gift cards via Blackhawk will have access to Wrapp’s marketing platform, enabling Wrapp to add those retailers to its stable.

Blackhawk said its Gift Card Mall draws some 160 million consumer visits weekly through its network of grocery stores, big-box chains, convenience stores, pharmacies, specialty stores, Internet retailers, and mobile channels.

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