WORLD CUP: Facebook Data Science Team Examines Shifts In Rooting Interests

Prior to Sunday’s final match of 2014 FIFA World Cup Brazil, the Facebook Data Science Team analyzed posts from each of the 32 countries that participated in the tournament, examining how support moved from one team to another after clubs were eliminated.

WhosCheeringForWhichTeam650Prior to Sunday’s final match of 2014 FIFA World Cup Brazil, the Facebook Data Science Team analyzed posts from each of the 32 countries that participated in the tournament, examining how support moved from one team to another after clubs were eliminated.

The following types of posts were included in the Facebook Data Science Team’s analysis of aggregated, anonymized posts:

  • Users who shared that they were watching certain matches and chose one of the two teams’ flags.
  • Results from the poll on Facebook’s Trending World Cup page.
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