WORLD CUP: Adobe Social Examines Sentiment On Facebook, Other Social Networks
The latest wrap-up of 2014 FIFA World Cup Brazil comes from Adobe Social, which analyzed some 100 million social mentions and tracked the term “World Cup” in more than 36 languages.
The latest wrap-up of 2014 FIFA World Cup Brazil comes from Adobe Social, which analyzed some 100 million social mentions and tracked the term “World Cup” in more than 36 languages.
Highlights of the findings by Adobe Social included:
- Global sentiment in World Cup-related posts was mixed, with 41 percent of buzz about the tournament related to sadness or disgust, while 45 percent referred to joy or admiration.
- 55 percent of social mentions from Brazil related to terms such as sadness, disgust, anger, or surprise after its blowout loss to Germany in the semifinals.
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