New Tools From Woobox Focus On Facebook Promoted Posts, Website Custom Audiences

Facebook application developer Woobox introduced a suite of ad tools aimed at enabling brands to tap Facebook’s promoted posts, as well as a website custom audiences tool.

Woobox designed its new suite with the aim of encouraging page administrators to combat declining organic reach by using the social network’s promoted posts, and the four tools in the suite are:

Promoted Posts and Promoted Offers: Page admins can promote posts and offers directly via the Woobox dashboard, as well as tracking the effectiveness of those efforts via metrics including cost per click and cost per thousand impressions (CPMs).