With Its Future on the Line, Foursquare Readies Ad Retargeting and In-App Ads
Foursquare is looking for advertisers to participate in its efforts to retarget ads to Web users based on their check-ins and to serve up interstitial ads in its mobile apps, according to a leaked pitch deck for advertisers.
Foursquare is looking for advertisers to participate in its efforts to retarget ads to Web users based on their check-ins and to serve up interstitial ads in its mobile apps, according to a leaked pitch deck for advertisers obtained by Gawker’s Valley Wag.
Foursquare’s latest round of funding was in loans, rather than outright investment, demonstrating its investors’ impatience with the company’s failure to generate revenue.
It would work like this: Users who check in to a shoe store, for example, using the Foursquare app, might see a pop-up shoe ad in the Foursquare app immediately after they check in.
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