REPORT: Facebook Page Posts Have Shorter Shelf Lives Than Previously Reported
Timing is everything, and that especially holds true for posts on Facebook pages, as Facebook analytics provider Wise Metrics found that the life span of those posts may be even shorter than previously reported.
Timing is everything, and that especially holds true for posts on Facebook pages, as Facebook analytics provider Wise Metrics found that the life span of those posts may be even shorter than previously reported.
In a post on its blog, Wise Metrics examined median engagement, impressions, and reach, finding that:
- 75 percent of engagement with Facebook page posts occurs during their first five hours of existence.
- Impressions reach 75 percent of their eventual totals within two hours and 30 minutes of post time.
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