Wildfire's Storyteller Spins Facebook Sponsored Stories
Wildfire Interactive has an application that cultivates one of the seven types of sponsored stories on Facebook.
In order to capture the superlative advertising performance that Facebook’s sponsored stories have, you’ve got to first get users to interact with your brand, since these ads need news feed stories to refrain in the first place.
This chicken-and-egg dilemma has the beginnings of a solution in Wildfire Interactive’s Storyteller, which cultivates page post sponsored stories, which are only one out of Facebook’s seven different types of sponsored stories.
Wildfire’s Storyteller encourages page administrators to ask users specific questions via new tabs they can install on their Facebook pages.
For instance: “Why do you love your Audi?” or “What’s your favorite scene in the new Transformers movie?”
Brands can also upload accompanying product descriptions, images, and videos.
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