Influencer marketing is becoming a bigger part of marketing budgets, and with good reason. An infographic from The Shelf, a marketplace that connects influencers and marketers, demonstrates why influencer marketing is the new king.
Bloggers can be highly influential and are the third-most-consulted consumer decision tool for shoppers. According to the infographic, blogs trail only retail and brand sites, while ranking higher than Facebook, YouTube, Pinterest, Google+, Twitter and Instagram.
However, consumers are more likely to trust influencers than brand content.