Why Consumers Share User-Generated Content (Infographic)
Brands and consumers agree that user-generated content is more influential than brand content, but brands still don't seem to understand what inspires people to share.
User-generated content is a staple of most ecommerce websites. Consumers want to share their feedback, and these humanizing reports about products and services are trusted by other shoppers. However, there’s a gap between consumer content creation and how businesses foster it. An infographic from OfferPop analyzes this gap in attitudes.
85 percent of users surveyed find visual UGC more influential than brand photos or videos, while only 65 percent of businesses believe the same. When it comes to user motivations, businesses don’t seem to realize why users are sharing and creating this content.