Which Beer Generated the Most Social Media Buzz on Cinco de Mayo?
Dos Equis was the beer of choice for toasting Mexico on Cinco de Mayo, at least on Twitter. Social software company Expion looked at all brand mentions for ten of the top beer brands between April 24 and May 6 to see how well they did.
Dos Equis was the beer of choice for toasting Mexico on Cinco de Mayo, at least on Twitter.
Expion, an enterprise social media management software company, looked at all brand mentions for ten of the top beer brands between April 24 and May 6 to see how well they did.
While Dos Equis’ spin on the holiday, “Dos de Mayo,” didn’t generate record amounts of buzz, the brand did earn the most mentions (4,746) of any other beer on Twitter in that time frame, including other Mexican beers like Corona (464 mentions) and Tecate.
“For consistency’s sake, Expion is tracking only @ mentions of each brand, which may be why some of the numbers seem low,” explained Expion CMO Mike Heffring.
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