Facebook’s Plans For WhatsApp Involve Growth, Not Advertising And Monetization

Facebook Co-Founder and CEO Mark Zuckerberg and WhatsApp Co-Founder and CEO Jan Koum both tried to quell concerns about the cross-platform mobile messaging application being overrun by ads following its acquisition by the social network Wednesday, during a conference call following the announcement of the deal.

WhatsApp650Facebook Co-Founder and CEO Mark Zuckerberg and WhatsApp Co-Founder and CEO Jan Koum both tried to quell concerns about the cross-platform mobile messaging application being overrun by ads following its acquisition by the social network Wednesday, during a conference call following the announcement of the deal.

Koum said during the call:

Monetization is not going to be a prioritization for us. We are excited by where we are going to be five to 10 years from now.

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