What Top Digital Marketers Do Differently [Infographic]

Some may find it hard to tease out the ROI on social media marketing, but others make social work for their businesses in powerful ways.

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Every year, more marketers include social in their marketing strategies. And while some find it hard to tease out tangible value from their social media efforts, others make it work for their businesses in powerful ways. Web content management solutions provider Kentico commissioned a study by market research agency Millward Brown to find out what top digital marketers have planned for 2015.

Personalization and mobile were among the fastest growing trends; however, the most successful digital marketers are planning to invest more of their efforts in email marketing.

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