What Motivates People to Share on Facebook? (Infographics)
Nearly one-half of surveyed Facebook users share to entertain their friends, and the more frequently people share, the less likely they are to avoid controversial issues.
More than one-half of all adults in the U.S. use social media, and 84 percent of internet users worldwide between the ages of 16 and 64 use Facebook specifically. While there are some generational differences between what people share, most Facebook users seem to favor sharing funny or inspiring content. But what is the real motivation behind what people share on Facebook?
Content marketing agency Fractl surveyed more than 2,000 Facebook users to uncover the motivation behind their sharing habits.