What Makes a Great Influencer Post?
It all starts with a great story first and foremost--a story written genuinely from the influencer’s perspective, not spoon-fed from the brand.
There is a science to creating a great influencer marketing post.
It all starts with a great story first and foremost–a story written genuinely from the influencer’s perspective, not spoon-fed from the brand: That story has to be something the influencer dreams up, not something you manufacture for them. It’s perfectly fine to give them a theme so that you have some cohesiveness to your influencer campaign, but the last thing you want is 50 influencers out there creating practically identical content for you.
You
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