Last week, Facebook acquired — and immediately shut down — personalized commerce search app TheFind. TheFind melded search data to location-based purchase data to better hone product suggestions. By purchasing TheFind, Facebook immediately adds:
The ability to inject structured data feeds in mass from small businesses
Facebook’s announcement of multi-product ads has been just that, an announcement partly due to the lack of support for the feature through the Power Editor. TheFind purchase infuses additional domain expertise around this space for companies that can provide comprehensive inventory feeds to hydrate products on their retargeting campaigns on Facebook.
The most innovative US-focused comparison shopping company.