What Drove Social Buzz on Thanksgiving and Black Friday?

The biggest shopping season of the year for retailers is here, as many companies posted about Thanksgiving and Black Friday deals on social this past weekend.

The biggest shopping season of the year for retailers is here, as many companies posted about Thanksgiving and Black Friday deals on social this past weekend.

But which brands and verticals were most effective?

According to Brandwatch, most of the conversation was around electronics and clothing.

Brandwatch explained in an email to SocialTimes:

Over the last week, clothing (41 percent) just missed the title of being the most talked about product type for this holiday shopping occasion. While mentions of clothing spiked on Black Friday itself more so than electronics, toys and home goods, electronics still dominate with 1% more share of voice in the last 7 days, for a total of 42 percent share of voice.

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Unmetric also tracked Thanksgiving’s most-engaging brand posts:

The three most Retweeted Twitter brand tweets about Thanksgiving came from:

The three most Liked Facebook brand posts about Thanksgiving came from:

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