Wendy's Fast Food Restaurants Introduces Mobile Payments in App

Wendy’s mobile app now comes with mobile payment options for 5800 of its fast food locations. The app allows users to customize order and make a payment, that is taken as a 6-digit code by a real live person. For now, the app does not offer special discounts or coupons, but according to Wendy’s the mobile payment did result in an increase in visits from customers.

In an announcement about the new program, Wendy’s Chief Marketing Officer, Craigs Bahner, said, ” If they want to come in and give us business, we want to allow them to pay the way they want to pay.”

To use the app for payment, users must add credit to their app using a credit card.