Unilever, PSI, Betapond, Facebook Turn On Waterworks To Provide Safe Drinking Water

Access to safe drinking water is taken for granted, but nearly 800 million people lack it, and Unilever, Population Services International, developer Betapond, and Facebook set out to remedy that with their announcement at the Cannes Lions International Advertising Festival in France of open graph application Waterworks.

Access to safe drinking water is taken for granted, but nearly 800 million people lack it, and Unilever, Population Services International, developer Betapond, and Facebook set out to remedy that with their announcement at the Cannes Lions International Advertising Festival in France of open graph application Waterworks.

Waterworks enables Facebook users to partner with “Waterworkers” — real women working toward achieving the goal of providing safe water — by connecting the app to their timelines and pledging a small daily donation to support the effort.

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