Walmart Dominates #BackToSchool Social Campaigns [Infographic]
While Macy's won the hearts of consumers, Wal-Mart had the most brand mentions in the battle for #backtoschool dominance.
Just like President’s Day brings discount couches, the back-to-school season brings big box retail onto social media in full force. A new infographic from Engagor details which brands won #BackToSchool.
There were 963,542 mentions from August 1st to August 24th, which mentioned the top big box retailers. Wal-Mart received the most brand mentions: 232,210. Kohl’s and Macy’s followed with 200,899 and 148,571 mentions respectively.
Wal-Mart also had the highest response rate for its consumers — 2,625 — and the fastest average response time to queries, at 33 minutes.
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