Wal-Mart Leads Social Media Engagement for Black Friday

Amongst retailers, Wal-Mart has the highest Black Friday engagement.

wal-mart

Wal-Mart is the top brand for content engagement surrounding Black Friday and Cyber Monday, according to data from web-tracking company AddThis. The retailer led 48 percent of engagement for Black Friday and 40 percent of engagement for Cyber Monday. Tied at a distant second place was Kmart and Sears, with 12 percent, while Amazon came in third.

AddThis analyzed data from 1.8 billion web users Nov. 1 to 19. Consumers are most interested in clothing and electronics for the holiday shopping weekend.

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