How One-Year-Old Vox Rocks Facebook
After roughly one year in existence, media site Vox draws some 23 million monthly unique visitors, with up to 40 percent of those coming via Facebook.
After roughly one year in existence, media site Vox draws some 23 million monthly unique visitors, with up to 40 percent of those coming via Facebook.
Vox launched in April 2014, and its recent interview with President Barack Obama totaled 4,606 shares for the excerpts released exclusively via its Facebook page.
Vox released a case study examining its Facebook strategy, and Liz Heron, who works on strategic partnerships for news with Facebook, provided highlights in a Facebook Media blog post:
In the case study, Vox explains various approaches to news and publishing that it believes helped it develop a highly engaged Facebook audience, including:
- Creating stories that audiences are inclined to share; “substance is viral.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in