Visa, Omega and Samsung Dominate Social Olympic Brand Engagement [Infographic]

Last week we took a look at the preliminary brand engagement around the Sochi Winter Olympics and Visa was leading the pack. Now that the Winter games are officially over, it looks like Visa actually had some competition for the Olympic social conversation.

According to an infographic from social analytics firm Engagor, Visa received nearly 80,000 brand mentions on social media. Still, Swiss watchmaker, Omega, and South Korean technology company, Samsung, weren’t far behind with more than 77,000 and 71,000 social mentions respectively.

Last week P&G was the brand with the most positive sentiment, by the close of the winter games, Panasonic seemed to come out of nowhere, earning a 97 percent positive sentiment.