Back to the Future: Facebook Users Can Chat With Doc Brown
Do you want to wish Doc Brown a happy Back to the Future Day? You can, thanks to Universal Pictures Home Entertainment and Imperson.
Do you want to wish Doc Brown a happy Back to the Future Day? You can, thanks to Universal Pictures Home Entertainment and Imperson.
The film studio’s home-entertainment arm and the artificial-intelligence software company teamed up to bring an AI-powered Doc Brown virtual character to the Doc Brown Facebook page, and for the next 10 days, Facebook users can click the message button to initiate real-time chat conversations with the virtual Doc.
The virtual Doc Brown is part of Universal Pictures’ branded messaging experience marking the 30th anniversary of Back to the Future and the re-release of all three movies in the series on Blu-Ray, DVD and in theaters.
Universal Pictures Home Entertainment vice president of digital marketing Joe Eibert said in a release announcing the virtual Doc Brown:
For the millions of Back to the Future fans who’ve been waiting for today since 1989, we wanted to create an experience that let them play...
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