News Flash: Viral Video Isn't The Answer For Brands [Video]

Isn't the number of views what determines the success of an online video campaign? RapidFire Video says "No way!" and has launched a new informational video to show that viral isn't always the answer.

When it comes to branded videos, the first thing on most companies’ minds is going viral. Of course, it’s important for them that their video be engaging and informative. But more than that, their ultimate goal is to go viral and get millions of views. After all, isn’t the number of views what determines the success of an online video campaign? RapidFire Video says “No way!” and has launched a new informational video that shows exactly why viral isn’t always the answer.

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