On Quora, Adam Mordecai, Upworthy’s editor-at-large and “loudest advocate for UpThings,” responded to this question: “What tools does Upworthy employ to test its headlines?”:
Here are his top five tips:
- Tell a story in your headline, but don’t give it all away. (This is what makes us so successful, though some people really hate it.)
- If you’ve got some heroes and villains, play them off each other.
- To optimize shareability you want to make sure everyone can feel comfortable sharing it.