Viewers Are Following the Debates on Twitter Even When They're Not
As the presidential election debates unfolded on live broadcast television, the second screen captured 11 percent of the viewing audience, according to the latest study from the Pew Research Center. Not that anyone needed to actually be on Twitter to see what was happening on the microblogging site. Turn to almost any news station and you'll find Twitter highlights rolling across the bottom of the screen. What does this mean for Twitter, the byte-sized news generator that combines headlines and viewer commentary into one continuous stream of chatter?
As the presidential election debates unfolded on live broadcast television, the second screen captured 11 percent of the viewing audience, according to the latest study from the Pew Research Center.
The opinions expressed on Twitter and analyzed by experts increasingly rival those collected through traditional gallup polls, according to analytics firm Topsy, which collaborated on the Twitter Political Index along with Mellman Group and Northstar Opinion Research. Announced in August, the Twitter Political Index tracks each candidate’s popularity from day to day.
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