Facebook Users More Likely To Engage With Videos On Mobile Than Desktop
Facebook recently redesigned its News Feed to show off more visual content, with photos and videos getting a makeover. It's no surprise that this kind of content is most engaging, especially on mobile. As Viewbix CEO Jonathan Stefansky told AllFacebook, mobile engagement rates on videos are nearly double those of desktop.
Facebook recently redesigned its News Feed to show off more visual content, with photos and videos getting a makeover. It’s no surprise that this kind of content is most engaging, especially on mobile. As Viewbix CEO Jonathan Stefansky told AllFacebook, mobile engagement rates on videos are nearly double those of desktop.
Viewbix is a video service that caters to brands looking for ways to get users to engage through video. Through Viewbix videos, users can not only watch videos, but engage with companies by signing up for more information or some other calls to action defined by the brands.
Among Viewbix-enhanced videos brands have shared on Facebook, Stefansky said users are much more likely to engage when they see them on their phones or tablets, with an engagement rate of 40.8
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