Facebook Adds Video Views Objective For Video Ads, Reach And Frequency Campaign Model

Advertisers on Facebook will have some new toys to play with “in the coming weeks,” as the social network announced that brands running video ads will be able to choose video views as an objective for their campaigns, as well as take advantage of two solutions to direct Facebook users to additional content, and all advertisers will be able to plan their campaigns using the traditional broadcast model of reach and frequency.

VideoViewsObjective650Advertisers on Facebook will have some new toys to play with “in the coming weeks,” as the social network announced that brands running video ads will be able to choose video views as an objective for their campaigns, as well as take advantage of two solutions to direct Facebook users to additional content, and all advertisers will be able to plan their campaigns using the traditional broadcast model of reach and frequency.

Facebook said in a post on the Facebook for Business page that the video views objective will be added to its Ads Create Tool, Power Editor, and its ads application-programming interface, adding that ads created using that objective will automatically be optimized to be shown to Facebook users who are most likely to view videos, across devices and target audiences.

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