New Video Platform Asks How Far You'd Go To Raise Money For Charity

Just how far would you go to raise money for charity (or for yourself)? Moolta, a video site that just launched today, lets users challenge their friends for charity or cash. Co-founder and CEO Noam Schwartz calls it "YouTube and Kickstarter’s awesome love child." But with challenges like "shower in a public fountain," "go into a bar naked," and "give Santa a lap dance in the middle of a shopping mall," I call it an arrest waiting to happen!

Just how far would you go to raise money for charity (or for yourself)?  Moolta, a video site that just launched today, lets users challenge their friends for charity or cash.  Co-founder and CEO Noam Schwartz calls it “YouTube and Kickstarter’s awesome love child.”  But with challenges like “shower in a public fountain,”  “go into a bar naked,” and “give Santa a lap dance in the middle of a shopping mall,” I call it an arrest waiting to happen!

Moolta is described in a press release as “an innovative video platform that enables anyone to challenge their friends for crowd-funded prizes and donations.” 

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