Latest Facebook Video Ads Rumor: Launch Later This Year, Cost Of Up To $2.5M Per Day

Facebook Chief Operating Officer Sheryl Sandberg may have clammed up about video ads on the social network during the company’s second-quarter earnings call last week, but sources close to the situation are talking, specifically to Bloomberg, and the price tag on those video ads has reportedly risen to as much as $2.5 million per day.

Facebook Chief Operating Officer Sheryl Sandberg may have clammed up about video ads on the social network during the company’s second-quarter earnings call last week, but sources close to the situation are talking, specifically to Bloomberg, and the price tag on those video ads has reportedly risen to as much as $2.5 million per day.

Two sources told Bloomberg that Facebook would launch video ads later this year, but the $1 million cost originally reported by Ad Age in April seems to have potentially more than doubled.

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