How Did Users Influence Facebook's News Feed Redesign?

Before Facebook unleashed its redesigned News Feed earlier this month, the social network asked users what they wanted. The answer was fairly general: less clutter. Facebook continued to ask users about this, and they specified that they wanted to see fewer posts from pages, fewer posts about things their friends are listening to, and posts their friends have liked or commented on. However, when given the chance to choose stories that they wanted to see, the results greatly differed from their initial preferences.

Before Facebook unleashed its redesigned News Feed earlier this month, the social network asked users what they wanted. The answer was fairly general: less clutter. Facebook continued to ask users about this, and they specified that they wanted to see fewer posts from pages, fewer posts about things their friends are listening to, and posts their friends have liked or commented on. However, when given the chance to choose stories that they wanted to see, the results greatly differed from their initial preferences.

Facebook recently wrote about the user input that led to the revamped News Feed, where users can choose separate feeds such as the default News Feed, all friends, photos, following (pages and people subscribed to), and most recent.

Jane Justice Leibrock, a user-experience researcher with Facebook, wrote a blog post about the process of discovering what users wanted with regard to News Feed:

A look at our data showed that...

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