Social pin-boarding site Pinterest is getting a ton of hype at the moment. It seems that every tech blog is waxing lyrical about Pinterest’s rapid ascent to 10 million uniques, the site’s broad appeal to female users and its traffic-driving power. Heck, even Mark Zuckerberg has signed up.
Lots and lots of hype. But is it deserved?
Well, here’s another pro-Pinterest stat: American users of the social network spend an average of 1 hour and 17 minutes on the site, well ahead of Twitter (36 minutes), LinkedIn (17 minutes) and Google+ (6 minutes).