Urban Airship combines audience segmentation and iBeacon targeting with push messaging

Mobile relationship management company Urban Airship has unveiled its newest technology, bringing real-time mobile marketing automation and iBeacon targeting to push messaging. With the company’s newest tools, marketers will be able to better target users and offer individualized personalization based on the actions consumers complete within apps.

With Urban Airship’s new release, marketers can setup a variety of targeted, highly specific messages, which are pushed to users as they complete certain tasks. For instance, walking into a clothing department may trigger an iBeacon message offering seasonal or weekly specials to shoppers.

Depending on the specific department (women’s or children’s clothing departments, as examples), the delivery of this initial message could also automatically place those users into a matching segment of consumers to receive additional campaigns in the future.