Unruly Opens Social Video Lab to Predict When Videos Will Go Viral
Creating the perfect video that reaches millions of people on YouTube or Vimeo purely by word of mouth could just be luck, but the analysts at Unruly believe they have it down to a science. Today the video technology company has opened a Social Video Lab in its New York office where brands can test the viability of their video advertisements with a viral success algorithm called Unruly ShareRank.
Creating the perfect video that reaches millions of people on YouTube or Vimeo purely by word of mouth could just be luck, but the analysts at Unruly believe they have it down to a science.
Today the video technology company has opened a Social Video Lab in its New York office where brands can test the viability of their video advertisements with a viral success algorithm called Unruly ShareRank.
Since 2006, Unruly has tracked more than 329 billion video views for its Interbrand 100 clients, including Coca-Cola, Microsoft, T-Mobile, Volkswagon, Warner Brothers, and Adidas.
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