The Dynamics Of Being Unfriended On Facebook

It takes only a couple of clicks to break off a Facebook friendship, often causing an irreparable rift in a real-life relationship. Dr. Jennifer Bevan, an associate professor of communication studies at Chapman University in Southern California, wanted to explore this in more detail. She teamed up with two Chapman undergraduate students for a study, discovering what happens emotionally when someone is unfriended.

It takes only a couple of clicks to break off a Facebook friendship, often causing an irreparable rift in a real-life relationship. Dr. Jennifer Bevan, an associate professor of communication studies at Chapman University in Southern California, wanted to explore this in more detail. She teamed up with two Chapman undergraduate students for a study, discovering what happens emotionally when someone is unfriended.

Bevan worked together with undergrads Jeanette Pfyl and Brett Barclay for the study, which digs deeper into why people unfriend others and what happens in the unfriendee’s mind.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in