Are You Crippled By Unfollow Fear?
Completely by accident, the theme on Twittercism this week has been about network optimisation. You can read previous posts on this topic here and here.
Often when I speak to Twitter folk (and this includes clients) about cutting down on the huge amounts of people they’re following to improve the relevancy and value of their network, I get this response:
“I don’t like to unfollow people in case they unfollow me.”
These people suffer from unfollow fear. I find this attitude slightly baffling.
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