Two Cheers for Facebook’s Celebrity Influencer Crackdown
In allowing verified profiles to promote brand messages, Facebook has decided, “If you can’t beat ‘em, join ‘em.”
When the Federal Trade Commission began cracking down on influencer marketing earlier this year, it was clear that the practice had hit the big-time. More proof that 2016 was a breakthrough year for influencer marketing? Facebook is taking notice, as well.
This week, the social media giant began requiring public figures with verified profiles to adhere to its policy for advertiser-sponsored posts.
In other words, if Shakira wants to blast a sponsored message about Activia to her 104 million Facebook fans, she’ll have to clearly disclose her financial relationship with Activia.