Twitter's Mobile App-Install Ads are One of 15 New Ad Formats

Twitter introduced the new ad formats to a group of visiting ad executives last week, demonstrating how Twitter cards can be used for contests and sweepstakes, and suggesting creative ways marketers can use the product.

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Twitter is ramping up its advertising offerings to boost user-advertiser engagement and make it more competitive with Facebook. More than 15 new ad types are being considered, according to The Wall Street Journal.

In line with Facebook’s highly successful mobile app-install ads, which have fueled more than 245 million app downloads, Twitter is courting mobile gaming app developers by beta testing an app-install ad unit using its Twitter card technology. The ads entice users to download apps with a link that brings them directly to Apple’s App Store.

The Facebook-like update follows others modeled after Facebook in recent months such as design modifications that support up to four photos in a single tweet and tagging up to ten people without using any of the 140-character limit.

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