Twitter Wants to Know Your Birthdate — For More Relevant Ads

The company blogged about the addition, and according to the site's help center, users who enter this information will see, "more relevant content, including ads.”

Twitter added a new component to its profile information on Monday: birthdate.

The company blogged about the addition, and according to the site’s help center, users who enter this information will see, “more relevant content, including ads.”

What else will you see? Balloons on your birthday, as comedian Kevin Hart’s Twitter profile shows.

Here’s what happens when you enter in your birthday:

If you choose to add your birthday to your profile, it will be displayed to the audience that you’ve chosen.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in